About

Eric Peterson

Founder, Bubba Bookkeeping · Appleton, WI

I provide bookkeeping and financial management services tailored to small businesses — accurate financial records, seamless reconciliations, insightful decision-making, and efficient communication with CPAs. My goal is to help small business owners maintain clarity and control over their finances, so they can focus on growth and operations instead of guessing at their numbers.

I founded Bubba Bookkeeping because I kept seeing the same problem: small business owners making decisions without a clear, current picture of their finances. Once the books are accurate and up to date, everything else gets easier — pricing, hiring, planning for taxes, deciding what to spend on next.

My background is in finance, accounting, and real estate, and I bring that same rigor to every client's books — whether that means cleaning up a backlog of unreconciled transactions or simply keeping things current, month after month.

I have strong expertise in Excel and a range of accounting software, and I'm committed to getting certified or fluent in whatever platform your business already runs on. I pick up new systems quickly and integrate cleanly with how you already work — no forcing you into my tools.

What that means for you

Reliable, detail-oriented, and built around your business

Personalized service

No generic package — your bookkeeping is scoped to how your business actually operates.

Detail-oriented by habit

Accuracy and consistency aren't an afterthought; they're the whole point of the job.

Fast to adapt

Comfortable learning new software quickly so I fit into your existing workflow, not the other way around.

Let's connect

Currently taking on new clients.

I'd love the chance to talk through how I can support your business — reach out for a consultation or to pass along a referral.

Get in touch →