(630) 870-6867eric@bubbabookkeeping.com

About

About Bubba Bookkeeping

Eric Peterson, Founder · Appleton, WI

Bubba Bookkeeping provides bookkeeping and financial management services built for small businesses — accurate financial records, clean reconciliations, and reporting clear enough to make real decisions from, without the guesswork.

The firm was founded on a simple premise: too many small business owners are making decisions without a clear, current picture of their finances. Once the books are accurate and up to date, everything else gets easier — pricing, hiring, planning for taxes, deciding what to spend on next.

Eric Peterson's background spans hands-on finance work across numerous small businesses, paired with corporate FP&A experience — the kind of financial discipline larger companies rely on, applied to help small business owners build real awareness of their own numbers.

Bubba Bookkeeping is focused specifically on bookkeeping and FP&A-level reporting — the accurate numbers, and the analysis built from them. Tax preparation stays with each client's own CPA; Bubba Bookkeeping keeps the books organized and coordinates directly with that CPA, so tax season starts from a clean set of records rather than a scramble.

Fluent in QuickBooks and comfortable across other accounting platforms, with certification pursued on whatever system a client's business already runs. Service businesses are where Bubba Bookkeeping has the deepest experience, though the same approach translates well to almost any small business — including contract and project-based engagements for larger companies, or smaller one-off projects.

What that means in practice

—

Personalized service

No generic package — every engagement is scoped to how the business actually operates.

—

Detail-oriented by habit

Accuracy and consistency are the standard, not an afterthought.

—

Fast to adapt

New software is picked up quickly, fitting into each client's existing workflow rather than the other way around.

Currently taking on new clients.

Get in touch